A pioneer of the fair trade movement, Jeremy Piercy believes passionately that we can all contribute to making a better world. In 1986 he set up SHARED EARTH, the fair trade retailer and wholesaler which also specialises in recycled products.
SHARED EARTH is the UK's largest Fair Trade retailer, and is the Fair Trade/Ethical partner of Springfair.com and the London Gift Fair.
Jeremy currently chairs the World Fair Trade Organization’s Environmental Working Group.
In February, he published "Coffins, Cats and Fair Trade Sex Toys", the only book in print about Fair Trade by someone who is actually trading.
Buy this book
"Coffins, Cats and Fair Trade Sex Toys" is Jeremy's first book. It tells the story of how he became involved in fair trade, what fair trade is all about and what it's like to be a fair trade buyer. From the supplier who made a lathe from an old washing machine in Sri Lanka, to the peasants who gave him roast guinea pig for lunch in Ecuador, to the house with the tree growing through it in India,
"Coffins, Cats and Fair Trade Sex Toys" is a light-hearted look at what fair trade means to individual people. It's also the story of a fantastically successful business, charting the growth of SHARED EARTH from an unknown shop in York to the UK's largest fair trade retailer. It asks questions too. Is fair trade a long term trend or a short term fashion? Will there be a fair trade label for crafts as well as food? Is global warming a more important problem than poverty?
Contact details
Jeremy can be contacted at SHARED EARTH 1 Minster Gates, York YO1 7HL, telephone 01904 655314 during office hours, or complete and submit the contact form .
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